Des nouveaux cas en : management international, stratégie, marketing, RH, comptabilité...
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STRATEGY / BLUE OCEAN / INNOVATION

The Body Shop

Makeover with the Right Parent?

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Katrina Lake vs Jeff Bezos

Surviving Amazon

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Meta

Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?

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TikTok and Kuaishou

A Tale of Two Short-Video Sharing Apps from China to the Globe

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GE Digital

Racing to Lead Industry 4.0

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Ping An Good Doctor

Creating a Nondisruptive Solution for China's Healthcare System

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Searching for Value

Value Innovation vs. Technology Innovation - Mini Cases & Exercises

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esports

Creating New Sports from Online Gaming

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Social Commerce

How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

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MARKETING

Does a Brand Need a Purpose?

Unilever Hellmann's versus Kraft Heinz Mayonnaise

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Shopee vs. Lazad

 A battle of Titans for e-commerce supremacy in South-East Asia

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Ualá's "Tech and Touch" Customer Strategy

A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

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Market Disruption Strategies

The Transformation of Xiaomi

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LEADERSHIP & ORGANISATIONS

Enhancing Innovation through Organisational Learning and Empathy Culture

Microsoft under CEO Satya Nadella

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The In-box

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RESPONSABILITY

Tony's Chocolonely

The Road to 100% Slave-Free Chocolate?

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Are Chocolate Eaters Really SDG Smart?

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OPERATIONS

Presenting Banking Products

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BeefChain

Blockchain and the Dynamics of Traceability, Quality and Value Capture in the Beef Industry

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ECONOMICS & FINANCE

MSCI Low Carbon Indices

A Free Option on Carbon

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Voir toute la collection

Sophia MOUHRI


smouhri@cci-paris-idf.fr
+33 6 67 08 28 47

Henia BELLOUI


hbelloui@cci-paris-idf.fr 
+33 7 70 08 99 69

CCMP PUBLISHING


3 rue Armand Moisant
75015 Paris

www.ccmp.fr

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